Radio Marketing
The Bog
Golf Course Radio Advertising
When the owner of The Bog golf course in Saukville, Wisconsin approached iNET Marketing he was already familiar with the Creative Genius brand of advertising that has made hundreds of clients big-time money. Actively seeking out a fun iNET ad to increase the number of tee times booked at his golf course, iNET uncorked a bottle of lightning once again by parodying a famous golf-centered comedy from the 1980s, hiring a professional actor to deliver lines from the script. The measurable result was golf course radio advertising unlike anything that has ever been on the airwaves.
Golfing Marketing Companies: There Can Be Only One!
The number of Arnold Palmer-designed courses in the United States is limited, yet The Bog happens to be one of them. Built in Saukville over 20 years ago near Grafton and Port Washington, The Bog had its choice among hundreds of golfing marketing companies across the nation. Wisely, The Bog made the decision to conquer radio listeners on 1130 WISN, airing a campaign of four unique ads to a dominantly male, middle-age demographic. The ads resonated strongly with golfers across Milwaukee, resulting in more ROI for The Bog.
